Home > Blog > What Does an SEO Expert Actually Do?
If you have ever thought about hiring an SEO expert to help you promote your website, you could be wondering what exactly one of these experts will do for you. A lot of people are confused by the idea of search engine optimization and the process of implementing it, and it’s completely natural to wonder if an SEO expert actually does much of anything. However, it is important to understand that these experts provide a valuable service and take a lot of steps to help optimize websites so that they can be easily found on the most popular search engines. Listed below are just a few of the many things that expert from I Know SEO do so that his clients’ websites can get the search engine traffic that they need to thrive.
Assess the Website
The first step that any good expert does is to look at a website to make sure that it is properly prepared for search engine optimization. For example, they will check the HTML – The HTML5 test – How well does your browser support HTML5?, layout and more to make sure that search engine spiders can easily crawl and index them. They also look at the site and the products, services or information that it provides to figure out how to properly market the site to the right audience.
Pick Out Keywords
Next, the SEO expert will begin working to find the right keywords to use to promote the site. This involves finding keywords that are directly related to the site and that people will look up frequently, but that don’t have too much competition at the same time. To do this, SEO experts use their knowledge and expertise as well as a few keyword tools to help them pick the perfect words to target on the page.
Once search engine optimization professionals determine which keywords they want to target to promote a site, they then work to create content that includes these keywords in certain places. In some cases, people who work within the expert create this content. In other cases, experts might outsource the work and pay a writer to create the content. No matter who chooses to create this content, however, it will include the chosen keywords and will be designed to be helpful, interesting and grammatically correct so that it will give the website a good name and work well for bringing in search engine traffic.
One of the most important things that SEO experts do when promoting websites on search engines is creating backlinks. The concept of backlinks is pretty simple: Search engines like websites that have plenty of positive links to them from good, respected and reputable websites. Therefore, SEO experts have to post content in various places on the Internet to help draw forth “link juice” that will cause websites to float to the top of the search engine rankings.
Analyze and Tweak
Although this might seem like a lot of work, the above steps aren’t the only things that SEO experts do. These experts also analyze their SEO efforts after a bit of time has passed to determine how successful their campaign has been; then, they use this carefully analyzed information to determine any tweaking that needs to be done to make the campaign even more successful.
I am a Toronto-based SEO Consultant and marketer with experience in Web Design, E-commerce, Online Reputation Management and Search Engine Optimization. Through effective Internet Marketing strategies and SEO services, I can help turn your website in to your business’ most powerful lead generator.