The point of digital marketing and marketing, in general, is to outperform your competition. So, understanding our competition is the first step in achieving this goal, and that’s where competitive analysis comes in. In this guide, we will discuss some of the key tips in conducting a competitive analysis. Yet, before we begin, let us […]
Organic traffic on social media platforms is rapidly declining each year. The hard fact is, investing on paid social media advertising is no longer a luxury, but a necessity of social media marketing. Yet, social media marketing is far from being dead, and we can certainly have an effective strategy combining paid and organic approaches. […]
PPC marketing has been one of the most powerful marketing initiatives in the digital world, ever since the rise of the internet. Yet, with the overly saturated marketplace, PPC campaigns can be extremely expensive when not managed well. Without doing the best practices, you might not make any money with your PPC campaigns, and so, […]
In this modern era of social media, emails are often regarded as an obsolete, outdated platform. However, the fact is, there are almost 5 billion email accounts in 2017, with 225.3 billion emails sent every day, 120 billion of those are business-related emails including promotions. Also, contrary to popular belief, you are 6 times […]
It is no secret that social media is now one of the most effective digital advertising channels available, and Facebook is the most affordable way to do it, being significantly cheaper in advertising cost compared to other social media. Are you currently planning to start a Facebook Ads campaign? It is definitely not too […]
I’ve already posted about how to add your business to Google Maps and received a lot of questions about how to make your business appear in the top 3 results in SERP (search engine result pages), get more reviews and outrank competitors. Here you can find 5 steps that will help you improve ranking on […]
Online marketing obviously refers to advertising something on the World Wide Web, but you might be wondering what is involved in this type of advertising. There are actually quite a few elements involved in any successful online marketing campaign, and it can take a while to get a grip on them as a beginner. If […]
Although you might have seen advertisements for the top SEO services, you might have never thought about hiring one of these. Even if you don’t think you need SEO services, it’s definitely something to look into. In fact, here are five big things that working with reputable SEO experts can help you with, particularly if […]
Targeted search engine traffic is one of the most profitable sources of new customers you can obtain. People who are actively shopping using a search engine to help them find products and/or services are usually ready to buy immediately or in the near future. This is why you’d be smart to ask, “How do you […]
If you are looking for an experienced SEO consultant to take your website to the next level, look no further. I’ve been creating and implementing digital marketing campaigns for small and medium sized businesses since 2008.
I specialize in organic and local SEO, web design, digital strategy, keyword research, paid search, lead generation, conversion optimization and content marketing.
Mike Khorev ©2008-2019 I Know SEO, Toronto SEO Expert, Specialist and Consultant. All Rights Reserved