Preparing for the future trends is one of the essential skills of successful marketers. Marketing is hardly a static field, and there will always be changes, new tactics, and new tools every single year. On the other hand, digital marketing is now an inseparable aspect for any businesses, even for brick-and-mortar businesses with mostly offline […]
With an impeccable ROI, email is definitely one of the most effective marketing channels today. And with at least 3.7 billion email users worldwide, email becomes a must-have for marketers. As straightforward as it sounds, if you want to take full advantage of email marketing’s efficacy, you need to follow these eight best practices. […]
The point of digital marketing and marketing, in general, is to outperform your competition. So, understanding our competition is the first step in achieving this goal, and that’s where competitive analysis comes in. In this guide, we will discuss some of the key tips in conducting a competitive analysis. Yet, before we begin, let us […]
Organic traffic on social media platforms is rapidly declining each year. The hard fact is, investing on paid social media advertising is no longer a luxury, but a necessity of social media marketing. Yet, social media marketing is far from being dead, and we can certainly have an effective strategy combining paid and organic approaches. […]
PPC marketing has been one of the most powerful marketing initiatives in the digital world, ever since the rise of the internet. Yet, with the overly saturated marketplace, PPC campaigns can be extremely expensive when not managed well. Without doing the best practices, you might not make any money with your PPC campaigns, and so, […]
In this modern era of social media, emails are often regarded as an obsolete, outdated platform. However, the fact is, there are almost 5 billion email accounts in 2017, with 225.3 billion emails sent every day, 120 billion of those are business-related emails including promotions. Also, contrary to popular belief, you are 6 times […]
It is no secret that social media is now one of the most effective digital advertising channels available, and Facebook is the most affordable way to do it, being significantly cheaper in advertising cost compared to other social media. Are you currently planning to start a Facebook Ads campaign? It is definitely not too […]
I’ve already posted about how to add your business to Google Maps and received a lot of questions about how to make your business appear in the top 3 results in SERP (search engine result pages), get more reviews and outrank competitors. Here you can find 5 steps that will help you improve ranking on […]
Online marketing obviously refers to advertising something on the World Wide Web, but you might be wondering what is involved in this type of advertising. There are actually quite a few elements involved in any successful online marketing campaign, and it can take a while to get a grip on them as a beginner. If […]
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