The point of digital marketing and marketing, in general, is to outperform your competition. So, understanding our competition is the first step in achieving this goal, and that’s where competitive analysis comes in. In this guide, we will discuss some of the key tips in conducting a competitive analysis. Yet, before we begin, let us […]
Having a proper content marketing strategy can dramatically improve your content marketing performance, especially in two key areas: cost-efficiency and reliability. Content marketing can be really expensive when not managed well, and you might not make any money on your investment if you are not careful. Also, even after all your efforts, you might not […]
Organic traffic on social media platforms is rapidly declining each year. The hard fact is, investing on paid social media advertising is no longer a luxury, but a necessity of social media marketing. Yet, social media marketing is far from being dead, and we can certainly have an effective strategy combining paid and organic approaches. […]
PPC marketing has been one of the most powerful marketing initiatives in the digital world, ever since the rise of the internet. Yet, with the overly saturated marketplace, PPC campaigns can be extremely expensive when not managed well. Without doing the best practices, you might not make any money with your PPC campaigns, and so, […]
In this modern era of social media, emails are often regarded as an obsolete, outdated platform. However, the fact is, there are almost 5 billion email accounts in 2017, with 225.3 billion emails sent every day, 120 billion of those are business-related emails including promotions. Also, contrary to popular belief, you are 6 times […]
It is no secret that Google searches have been a major part of our daily activities, with so many purchase decision made over them. That’s why many businesses are racing to get high placements in Google ranking just to get the share of that pie. Yet, there is always that big question over SEO ranking: […]
It is no secret that social media is now one of the most effective digital advertising channels available, and Facebook is the most affordable way to do it, being significantly cheaper in advertising cost compared to other social media. Are you currently planning to start a Facebook Ads campaign? It is definitely not too […]
It’s really interesting for me to think about how to use a website to solidify relationships with your customers. You want to get them to do something, for example, without them feeling manipulated. For example, visiting your website should automatically generate an email signup—it’s a way for you to capture data. But you want those […]
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