Tips, tricks, and advice for improving websites' traffic and doing better search, social, content, and brand marketing.

5 Things You Will Need To Know Before Starting a Facebook Ad

February 16, 2018 by in category Online Marketing tagged as ,

  It is no secret that social media is now one of the most effective digital advertising channels available, and Facebook is the most affordable way to do it, being significantly cheaper in advertising cost compared to other social media. Are you currently planning to start a Facebook Ads campaign? It is definitely not too […]

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Step-By-Step Guide To Successful Email Marketing

January 24, 2018 by in category Online Marketing tagged as ,

  In this modern era of social media, emails are often regarded as an obsolete, outdated platform. However, the fact is, there are almost 5 billion email accounts in 2017, with 225.3 billion emails sent every day, 120 billion of those are business-related emails including promotions. Also, contrary to popular belief, you are 6 times […]

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SEO ranking factors: What’s important, what’s not in 2018

January 15, 2018 by in category SEO tagged as , , ,

It is no secret that Google searches have been a major part of our daily activities, with so many purchase decision made over them. That’s why many businesses are racing to get high placements in Google ranking just to get the share of that pie. Yet, there is always that big question over SEO ranking: […]

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Step Up Your Conversion Game: Is Your Website Properly Optimized?

January 13, 2018 by in category SEO tagged as , ,

It’s really interesting for me to think about how to use a website to solidify relationships with your customers. You want to get them to do something, for example, without them feeling manipulated. For example, visiting your website should automatically generate an email signup—it’s a way for you to capture data. But you want those […]

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Understanding Google RankBrain and How It Affects SEO

January 5, 2018 by in category SEO tagged as , ,

In late 2015, Google announced RankBrain, an artificial intelligence system to help sort search results. By 2016, Google announced that RankBrain has since become the third highest ranking factor on their search engine. So, obviously, we can no longer neglect the importance of RankBrain in our SEO strategy. Yet, many SEO practitioners fail to understand […]

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Your Complete Guide To Digital Marketing Strategies for Small Business

October 15, 2017 by in category Online Marketing tagged as , , ,

In this modern era of business, undoubtedly a big part of your marketing strategy is digital. Both businesses and customers are almost always online nowadays, so reaching them online is definitely the most viable way. We can also easily observe customer’s behavior to see where they spend the most time online. However, the thing about […]

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How To Find and Hire an SEO Expert For Your Business

October 14, 2017 by in category SEO tagged as , ,

If your company has an online presence, chances are you’ve heard of Search Engine Optimization (SEO). Through SEO, you can plan how to bring your company higher on the search charts and drive more traffic to your website. This helps build brand recognition and boosts sales. Yet, figuring out how to navigate the SEO waters can be […]

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Top Marketers Share the Most Important Local Ranking Signals to Help Your Business to Be Found on the Map

October 5, 2017 by in category SEO tagged as , ,

With the rise of mobile devices, and thus mobile searches, local SERP (Search Engine Result Page) and local presence are extremely important in dictating the success of your business. However, Local SEO strategies are admittedly, easier said than done. There are many factors that can determine Local SERP from the name, address, and phone number […]

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How to Find a Good SEO Service for Your Business

September 24, 2017 by in category How To, SEO tagged as , ,

There are thousands of self-identified “Toronto SEO experts” online. Unfortunately, within this pool of candidates, there are many people who do not know enough about SEO to build an effective SEO strategy, especially one that will grow your business over the long term. Even worse, there are many people who pose as SEO Company while their […]

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Do You Need an SEO Company for Your Website?

September 21, 2017 by in category SEO tagged as ,

If you have spent much time looking into ways to market your website, you have probably seen plenty of advertisements for companies that offer SEO services. However, since you are probably also looking for ways to cut down on expenses, you might be wondering if hiring one of these companies is actually worthwhile. Fortunately, however, […]

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Mike Khorev ©2008-2017 I Know SEO, Toronto SEO Expert, Specialist and Consultant. All Rights Reserved