With an impeccable ROI, email is definitely one of the most effective marketing channels today. And with at least 3.7 billion email users worldwide, email becomes a must-have for marketers. As straightforward as it sounds, if you want to take full advantage of email marketing’s efficacy, you need to follow these eight best practices. […]
WordPress has been in business since 2003 and is one of the most popular website platforms on the market. If you currently have a website for your business you know how important it is to have it look professional, convert visitors into leads, be engaging, and have constant update capabilities. But does your website platform […]
One common mistake for SEO beginners is not understanding the difference of local and generic SEO, and which is the right one for their businesses. So, this guide will attempt to address that issue, and we will discuss the key differences of the two different SEOs, and how to apply each to your businesses. Before […]
When talking about content marketing, more often than not we are fixated on the content development process and neglect the promotional aspect of the game. A common misconception is, that a great content surely can market itself. However, while there’s truth to that statement, there are in fact, many excellent pieces of contents that failed […]
If you’re still looking for effective ways to help your business rank high on Google, you have some more creative ways to go about it. SEO offers numerous possibilities now, including some newer methods you perhaps don’t know yet. One of those perhaps still a mystery to you is featured snippets. If you don’t […]
The point of digital marketing and marketing, in general, is to outperform your competition. So, understanding our competition is the first step in achieving this goal, and that’s where competitive analysis comes in. In this guide, we will discuss some of the key tips in conducting a competitive analysis. Yet, before we begin, let us […]
Having a proper content marketing strategy can dramatically improve your content marketing performance, especially in two key areas: cost-efficiency and reliability. Content marketing can be really expensive when not managed well, and you might not make any money on your investment if you are not careful. Also, even after all your efforts, you might not […]
Organic traffic on social media platforms is rapidly declining each year. The hard fact is, investing on paid social media advertising is no longer a luxury, but a necessity of social media marketing. Yet, social media marketing is far from being dead, and we can certainly have an effective strategy combining paid and organic approaches. […]
PPC marketing has been one of the most powerful marketing initiatives in the digital world, ever since the rise of the internet. Yet, with the overly saturated marketplace, PPC campaigns can be extremely expensive when not managed well. Without doing the best practices, you might not make any money with your PPC campaigns, and so, […]
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