Tips, tricks, and advice for improving websites' traffic and doing better search, social, content, and brand marketing.

The Ultimate Guide To Competitive Analysis

October 18, 2018 by in category Online Marketing, SEO tagged as ,

The point of digital marketing and marketing, in general, is to outperform your competition. So, understanding our competition is the first step in achieving this goal, and that’s where competitive analysis comes in. In this guide, we will discuss some of the key tips in conducting a competitive analysis. Yet, before we begin, let us […]

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How To Plan A Content Marketing Strategy

October 8, 2018 by in category SEO tagged as ,

Having a proper content marketing strategy can dramatically improve your content marketing performance, especially in two key areas: cost-efficiency and reliability. Content marketing can be really expensive when not managed well, and you might not make any money on your investment if you are not careful. Also, even after all your efforts, you might not […]

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SEO Guide: Effective Link-Building Strategy in 2018

October 8, 2018 by in category SEO tagged as , ,

Link building has been an integral part of any SEO strategy ever since the rise of search engines. While many aspects of SEO have changed over the years, arguably the principles of link-building have been quite static ever since its invention. While it is a very important part of SEO, many SEO practitioners are still […]

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Social Media Marketing Guide: How To Optimize ROI

October 1, 2018 by in category Online Marketing tagged as

Organic traffic on social media platforms is rapidly declining each year. The hard fact is, investing on paid social media advertising is no longer a luxury, but a necessity of social media marketing. Yet, social media marketing is far from being dead, and we can certainly have an effective strategy combining paid and organic approaches. […]

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How To Optimize Your Pay-Per-Click Campaign

September 20, 2018 by in category Online Marketing tagged as , ,

PPC marketing has been one of the most powerful marketing initiatives in the digital world, ever since the rise of the internet. Yet, with the overly saturated marketplace, PPC campaigns can be extremely expensive when not managed well. Without doing the best practices, you might not make any money with your PPC campaigns, and so, […]

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5 Reasons Why Reputable SEO Services are Worth the Extra Money

September 4, 2018 by in category Online Marketing, SEO tagged as , , ,

If you have been comparing prices between various SEO companies and experts, you have probably noticed that there is a pretty big rate difference between the lower-priced companies and the performance based SEO services. Although it might seem natural to go with the company that offers the lowest rate, this really isn’t the case when […]

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Step-By-Step Guide To Successful Email Marketing

August 24, 2018 by in category Online Marketing tagged as ,

  In this modern era of social media, emails are often regarded as an obsolete, outdated platform. However, the fact is, there are almost 5 billion email accounts in 2017, with 225.3 billion emails sent every day, 120 billion of those are business-related emails including promotions. Also, contrary to popular belief, you are 6 times […]

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SEO ranking factors: What’s important, what’s not in 2018

August 11, 2018 by in category SEO tagged as , , ,

It is no secret that Google searches have been a major part of our daily activities, with so many purchase decision made over them. That’s why many businesses are racing to get high placements in Google ranking just to get the share of that pie. Yet, there is always that big question over SEO ranking: […]

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5 Things You Will Need To Know Before Starting a Facebook Ad

July 16, 2018 by in category Online Marketing tagged as ,

  It is no secret that social media is now one of the most effective digital advertising channels available, and Facebook is the most affordable way to do it, being significantly cheaper in advertising cost compared to other social media. Are you currently planning to start a Facebook Ads campaign? It is definitely not too […]

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Step Up Your Conversion Game: Is Your Website Properly Optimized?

January 13, 2018 by in category SEO tagged as , ,

It’s really interesting for me to think about how to use a website to solidify relationships with your customers. You want to get them to do something, for example, without them feeling manipulated. For example, visiting your website should automatically generate an email signup—it’s a way for you to capture data. But you want those […]

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