Home > Blog > Importance of SEO Services for Business
It’s critical for business websites to appear on Page 1 of major search engines, including Google, Yahoo and Bing, for relevant keywords. This is because a majority of search users click on the top search listings found on Page 1 of search engine results pages (SERPs). Research indicates that the first page of SERPs receives over 90% of total clicks, with 60% going to the top three positions. In fact, the top spot of an SERP has an average click-through rate (CTR) of 36.4% or the biggest chunk of organic keyword visits. It’s not hard to see why it’s important to have your business website rank in the first places, if not the top spot, on the SERPs.
With a majority of search users clicking on the top listings, businesses with high rank websites have a lot to benefit while those with low-ranking sites have a lot to lose. Essentially, business sites appearing on top of search returns are best positioned to receive highly targeted traffic, which in turn increases qualified sales leads. The only way you can rank on the first search engine results page is to hire I Know SEO – independent Digital Marketing expert. SEO will help your business site to rank in the top places on SERPs for relevant keywords. This will, in turn, allow prospective customers to find your business whenever they conduct searches via search engines.
Here are some of the benefits you can get from a top ranked business website:
1. Increased traffic.
Investing in quality services will improve your websites ranking on major search engines, resulting in a definite increase in targeted traffic. More targeted visits will translate to more customers and more money in your pocket.
2. Brand credibility.
People trust that the top listings on major search engines are the most reputable companies. By hiring SEO expert, your website will achieve a high rank and become a trusted brand. This will boost your brand credibility and sales. Conversely, if you don’t invest in SEO, your website will fall further back in rankings. This will make prospective customers become skeptical about your site and avoid doing business with you.
Organic listings are one of the most effective yet affordable ways to advertise a business. Organic listings are essentially free, and a website that has been properly optimized can maintain that top 1st position ranking for months, if not years. Unlike traditional advertising, you don’t have to spend hundreds of thousands of dollars to create and have your commercial played on the radio or TV. Your well-optimized site will act as a 24/7 billboard, attractive new customers even while you’re asleep.
4. Beat competition.
Using SEO services is one of the easiest ways to bypass competition, especially if you’re doing business in a highly competitive environment. By making use of SEO, your brand will stand out and make more impressions to boost sales.
5. Take your business to the next level.
With hundreds upon hundreds of visitors coming to your site daily, SEO will put your business in a position of needing to expand in order to serve more customers, as well as explore new markets
I am a Toronto-based SEO Consultant and marketer with experience in Web Design, E-commerce, Online Reputation Management and Search Engine Optimization. Through effective Internet Marketing strategies and SEO services, I can help turn your website in to your business’ most powerful lead generator.