Organic traffic on social media platforms is rapidly declining each year. The hard fact is, investing on paid social media advertising is no longer a luxury, but a necessity of social media marketing. Yet, social media marketing is far from being dead, and we can certainly have an effective strategy combining paid and organic approaches. […]
PPC marketing has been one of the most powerful marketing initiatives in the digital world, ever since the rise of the internet. Yet, with the overly saturated marketplace, PPC campaigns can be extremely expensive when not managed well. Without doing the best practices, you might not make any money with your PPC campaigns, and so, […]
In this modern era of social media, emails are often regarded as an obsolete, outdated platform. However, the fact is, there are almost 5 billion email accounts in 2017, with 225.3 billion emails sent every day, 120 billion of those are business-related emails including promotions. Also, contrary to popular belief, you are 6 times […]
It is no secret that Google searches have been a major part of our daily activities, with so many purchase decision made over them. That’s why many businesses are racing to get high placements in Google ranking just to get the share of that pie. Yet, there is always that big question over SEO ranking: […]
Whether you are a newbie or an expert in digital marketing, you’d come across the word “citations” at one point or another. But what are citations exactly and what is the role they play in Search Engine Optimization? How can you utilize citation lists to increase a site’s SERP ranking? In this guide, we’ll […]
It is no secret that social media is now one of the most effective digital advertising channels available, and Facebook is the most affordable way to do it, being significantly cheaper in advertising cost compared to other social media. Are you currently planning to start a Facebook Ads campaign? It is definitely not too […]
It’s really interesting for me to think about how to use a website to solidify relationships with your customers. You want to get them to do something, for example, without them feeling manipulated. For example, visiting your website should automatically generate an email signup—it’s a way for you to capture data. But you want those […]
In late 2015, Google announced RankBrain, an artificial intelligence system to help sort search results. By 2016, Google announced that RankBrain has since become the third highest ranking factor on their search engine. So, obviously, we can no longer neglect the importance of RankBrain in our SEO strategy. Yet, many SEO practitioners fail to understand […]
If your company has an online presence, chances are you’ve heard of Search Engine Optimization (SEO). Through SEO, you can plan how to bring your company higher on the search charts and drive more traffic to your website. This helps build brand recognition and boosts sales. Yet, figuring out how to navigate the SEO waters can be […]
If you are looking for an experienced SEO consultant to take your website to the next level, look no further. I’ve been creating and implementing digital marketing campaigns for small and medium sized businesses since 2008.
I specialize in organic and local SEO, web design, digital strategy, keyword research, paid search, lead generation, conversion optimization and content marketing.
Mike Khorev ©2008-2019 I Know SEO, Toronto SEO Expert, Specialist and Consultant. All Rights Reserved