The vast majority of the traffic on the web is directed by major search engines like Google, Yahoo! and Bing. It is not uncommon for a website to receive most of its traffic from organic search results. Social media may be able to drive some traffic to a website, but most users use search engines to find what they are looking for on the web. Regardless of whether you offer products, services, information or any other form of content, SEO can greatly benefit your website.
Part of what makes search engine traffic so valuable is the fact that it is highly targeted. In other words, the visitor is already looking for what you are offering. Think of search engines as the yellow pages of the web. If your website is not listed or so far down in the search results that no one can find you, your website will be a virtual ghost town. Unfortunately, you will be missing out on some great opportunities to increase sales or readership.
A website’s keywords are of great importance. Essentially, these are the words or phrases that the user searches for. Targeting the right keywords is critical and can mean the difference between failure and success. Unlike other marketing strategies, SEO brings in targeted web traffic. This can improve brand awareness, provide valuable exposure and generate revenue. Because the visitor is already looking for the products, services or information that you are offering, the return on investment that SEO provides is unmatched by other types of marketing.
Search engines may be smart, but they are not quite that smart – at least not yet! Although all of the major search engines constantly strive to better their technology and improve their search results, machines do have their limits. The right SEO tactics can generate more traffic and revenue for a website. On the other hand, making the wrong decisions can damage your rankings or potentially get your website removed from the search engine’s index altogether.
Not only will SEO ensure that your content is readily accessible to search engines, it will also improve your rankings and make it easier for searchers to find your website. The web is a highly competitive platform, so those who choose to implement SEO will have a major advantage over their competitors.
If you are looking for an experienced SEO consultant to take your website to the next level, look no further. I’ve been creating and implementing digital marketing campaigns for small and medium sized businesses since 2008.
I specialize in organic and local SEO, web design, digital strategy, keyword research, paid search, lead generation, conversion optimization and content marketing.
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