Organic traffic on social media platforms is rapidly declining each year. The hard fact is, investing on paid social media advertising is no longer a luxury, but a necessity of social media marketing. Yet, social media marketing is far from being dead, and we can certainly have an effective strategy combining paid and organic approaches. […]
Online marketing obviously refers to advertising something on the World Wide Web, but you might be wondering what is involved in this type of advertising. There are actually quite a few elements involved in any successful online marketing campaign, and it can take a while to get a grip on them as a beginner. If […]
Competing online simply meant establishing a first class digital footprint. New players are coming to the scene and it gets harder to tell the difference between Snapchat and Instagram and they are paying just to compete for a few seconds of their audience’s attention. Social media is a constantly changing every day and yesterday’s rules […]
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