WordPress has been in business since 2003 and is one of the most popular website platforms on the market.
If you currently have a website for your business you know how important it is to have it look professional, convert visitors into leads, be engaging, and have constant update capabilities.
But does your website platform honestly do this?
Long gone are the days of static websites loaded with tons of content that is search engine optimized for Google.
Today I’m going to introduce you to one of the best platforms online, WordPress, that can be used for blogging or building a website and the reasons why you should switch to using it today.
WordPress has one of the easiest, most intuitive user interfaces out there. It makes it quick and easy to add blog posts and website pages. In addition, adding multi-media such a video, images and slideshows are a breeze.
You don’t have to be an expert coder to operate WordPress as it is a powerful, out-of-the-box platform, that is ready to use as soon as it’s live. There is no HTML editing or FTP software and uploading that has to be done.
This eliminates the need for businesses to hire website administrators, thus saving on cost.
Your business site often needs functionalities from time to time. WordPress offers countless plugins which are easy to install and made to work in no time.
A plugin is a piece of software that can be downloaded to your WordPress template that has a group of functions that allows certain commands to work without you having to be a coding expert.
There is a plugin for almost anything you could imagine for your website. It makes the process of adding advanced functionalities seem like a breeze.
Search engines prefer WordPress sites because the framework is so easy to crawl. You can also add powerful SEO plugins like Yoast SEO Plugins that make it super easy to optimize all pages and posts on your site.
Needless to say, no business can survive without SEO expert unless it is operating in a world minus Google and competition.
Websites are targets for hackers, but especially WordPress because of its popularity and the sheer number of businesses and people using this platform. WordPress knows this, so they take extra steps to beef up the security on your site.
They do this by doing systematic software updates to your site automatically since version 3.7. They also offer several security plugins to add extra layers of protection.
Security is one aspect businesses can’t ignore. Their website is everything they survive on.
With WordPress, you don’t have to be a graphic artist to create a beautiful website that looks like a professional web designer built it.
There a thousands of templates to choose from several hundred different WordPress theme design companies.
Each template offers different features, but with every designer template, you can add more bells and whistles using the plugins, as mentioned above.
Some themes are free, and some themes will cost you money. Free templates usually come “as is” and you can’t do much with the design unless you know how to code.
But with the paid pro versions, much more flexibility is given with the theme and allows you to customize at a more advanced level.
WordPress gives you ample theme options to choose from. You can select the one that suits your product, service or even brand USP.
One of the best things I love about WordPress is the powerful online community between developers and users.
These WordPress developers are passionate about what they do and go to great lengths to make us non-coding people a no-hassle beautiful website/blogging platform.
This means that you won’t stuck anywhere for too long. And if at all you do, the community isn’t far for any sort of assistance.
In today’s world, everyone seems to be on their smartphones. Because of this, your website must be mobile responsive to your visitors.
I remember in the early years, you had to get an extra special website made that was optimized for mobile phones.
With WordPress, many of the themes automatically come mobile optimized, so you don’t have to worry about that aspect.
WordPress allows you to integrate with almost any third-party software you can imagine.
For instance – Zapier has a great list of WordPress integrations for your site.
WordPress originally started as a powerful blogging platform that quickly became popular among users due to its ease of use and search engine friendly capabilities.
But as time went on, bloggers started using it as a website as well because you can have static pages and well as blogging pages on your site.
So today’s websites built using WordPress usually include a page titled “Blog” where their blogging content is hosted. The website will include the usual static pages along with the dynamic blog page.
This offers more dynamism to businesses.
WordPress can also be used as a website as well as a place to sell products using one of the most popular ecommerce plugins called WooCommerce.
Woocommerce makes it extremely easy to set up your storefront, create printing and shipping labels, keep your buyers happy with automatic tracking emails, and much more.
So if you’re an ecommerce business or planning to start one, consider WordPress.
It’s likely that more than one person is contributing to content on your website. You may have someone who exclusively dedicated to writing all of the blog posts.
You may have another person that is responsible for handling the media such as uploading pictures and videos.
WordPress knows that it is common to have more than one person needing access to the site, so they’ve made it super easy for you to create different user accounts with different permissions.
For example, you may have the main Admin person who has access to the entire site. The next person might be a content editor who only has access to the blog pages.
Then you may have subscribers who only have access to their own login pages.
You can create your own team to help manage your website to its fullest potential. You can see WordPress’s official roles and capabilities here.
WordPress is by far one of the best blogging and website platforms you can use.
If you want to make your life much easier, switch your business website to WordPress. I promise it will be worthwhile.
It may take you some time to understand exactly how the user interface works, how all the plugins integrate seamlessly, and how to customize certain themes you choose, but once you do, you are going to be extremely happy that you did.
Sam Zaman loves to write on technology and related stuff. E-commerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts. She has been associated with Mofluid for a long time. Facebook – @mofluid Twitter – @mofluid
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