Preparing for the future trends is one of the essential skills of successful marketers. Marketing is hardly a static field, and there will always be changes, new tactics, and new tools every single year.
On the other hand, digital marketing is now an inseparable aspect for any businesses, even for brick-and-mortar businesses with mostly offline revenues. Why? Simple, because everybody now turns to the internet before making any purchase decisions, and most people learned about new brands, products, and services online.
Here, we will discuss some of the most important digital marketing trends in 2019, and what we can do to make the most of them.
Let us begin.
Content marketing is still going strong, if not more important than ever now in 2019.
If your existing content marketing strategy is effective, you probably won’t need to change much. Refine your existing strategy while keep being on the lookout for new opportunities.
Explore new channels to distribute your contents, and try other forms to diversify your strategy. If you haven’t invested in video contents before, this is definitely a good time to jump on the bandwagon.
Artificial intelligence has been the buzzword of the past few years. The field is advancing rapidly, and we can expect this trend to continue rising in 2019.
A.I. has affected digital marketing in many different ways. First, Google has confirmed the existence of RankBrain, an A.I.-driven technology that is now one of the highest search ranking signals.
Chatbots are also really popular nowadays, and is an example of A.I-driven technology in digital marketing. It is now more affordable than ever to implement chatbots, and it is a good way to improve interactions with customers.
Expect advancements in A.I. to provide us with more marketing tools in the years to come.
For the past decade or so, Gen Y or Millennials has been the one dictating the market. Yet, a new era is coming as the oldest people belonging to Gen Z or ‘Post-Millennials’ are now in their early 20s, and just entering the workforce.
It is always important to target customers as early as you can, so we can maximize their lifetime value (LTV). So, it’s time to put our focus on the post-millennial generation.
As previous generations have shown, different generations have different habits and decision factors. Check out this article by Business Insider to learn more.
Influencer marketing has been one of the most prominent marketing channels in the past few years. Yet, we also see how customers, especially younger ones are now more resistant to influencer messages. They know when someone, especially major celebrities are paid to promote products, and are less interested in the product as the result.
To address this issue, many marketers are now utilizing micro influencers in their influencer marketing strategy. We can define micro influencers as those with between 1k and 100k followers. Micro influencers can generally relate to their followers better, and so will have less resistance from their audiences.
If you are currently planning an influencer marketing campaign, consider reaching out to micro influencers of your niche.
Live streaming is now a very popular medium for marketers and customers alike. A recent study by Livestream suggested that 80% of customers now prefer a live video compared to reading a blog. So, if you haven’t invested in this channel, you are missing a lot.
Here are a few ideas:
More and more people are using voice searches nowadays, either with their mobile devices, or with their smart home assistants like the popular Amazon Alexa. We can expect this trend to continue growing, with studies predicted that 50% of all searches will be voice searches by 2020.
So, it’s time for us to optimize for voice searches. To begin, focus on long-tail keywords that are more conversational in nature. Think about the possibility of saying a keyword out loud before deciding.
Voice searches are often tied to locations, as shown by the popular ‘near me’ searches nowadays. So, local SEO tactics will also work here.
Combine voice SEO with your current content marketing, because it is generally easier to incorporate conversations in your blog.
Business transparency will be an even bigger issue in 2019 and onwards. People will not only read online reviews but will also find as many information as they can about the business before making a purchase.
Put more efforts in building credibility and trust, encourage existing customers to write good reviews, and engage your customers properly in social media.
On the other hand, people are now more worried about their privacy than ever, which is escalated with the Cambridge Analytica scandal. Show them how you are willing to protect their privacy at all costs, and you might gain their trusts.
Advancements in technology, various tools, and channels have allowed us an easier time to get in touch with customers. Recently, Google released Google Posts to interact with those who search for you. Facebook Local is now also a huge thing, giving your customers a localized space to talk about and to your business.
With all the advancements in local channels, local marketing is not solely for brick-and-mortar businesses anymore. Integrate your marketing strategy with the local channels, invest in local SEO, and engage your customers more often.
This one might seems contradictory to all the above trends filled with technology and automation. But, precisely because everything today is automated and digital, people are starting to miss the human touch in everyday’s life, including when they are making purchase decisions.
Businesses that can take advantage of this and offer more personalizations, physical engagement, and human touches can be a fresh breath of air and can attract more audience. The rise of A.I. powered, behavioral analytics tools can help with this, and we can expect it to be even more popular in 2019.
Marketing is always evolving with each and every year, and keeping up with the trends is always essential to get ahead. 2019 and onwards will offer more marketing challenges, but there will also be interesting developments and new tools to help us along the way.
The key here is to always maintain consistency while also keeping yourself up-to-date with the latest digital marketing trends and strategies.
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