Tips for Social Media Success from Industry Experts

January 31, 2017 by in category How To, Online Marketing tagged as , , with 1 and 0
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Competing online simply meant establishing a first class digital footprint. New players are coming to the scene and it gets harder to tell the difference between Snapchat and Instagram and they are paying just to compete for a few seconds of their audience’s attention.
Social media is a constantly changing every day and yesterday’s rules won’t necessarily work tomorrow. I asked digitally savvy folks to share successful stories on how they boosted sales, increased number of likes and followers on social media.

 

Ann Smarty (Founder of MyBlogU)

I have a few case studies I shared previously:

 

Shyam Bhardwaj

One of the fashion business was limited with followers and social media engagement and they didn’t have blog set-up. To improve their social presence, we started creating interesting content for their blog, monthly beauty contests and moved to paid FB campaigns.

In addition to above, the newsletter we used to send to subscribers and abandoned cart users, Client started keeping links in it – and the cumulative result was: 19% increase in sales from SMO channels and 36.5% increase in traffic.

 

Helvijs Smoteks (Content Composer & SEO ninja)

I have launched a several Facebook and Instagram pages and these are the 4 things I have learned:

  1. It takes a fanatic audience to grow organically – do your research well to find the segment that tends to like, comment and share.
  2. Use 3 Fs – invite friends, family, and fools to give you some social proof.
  3. You gotta use ads – start small before getting a hold of what converts the best and slowly you will be able to increase your budget as well as the reach.
  4. Don’t stop posting – challenge yourself, can you go 365 days without skipping one?

We also gathered all the Growth Hacks know to humankind – if looking for new growth strategies, have a look here.

Make it happen and I hope this is helpful.

 

David Leonhardt (President, THGM Writers)

I find that so much of social media exposure rests in the image. While this is critical to increase blog post shares, it is even more important for non-content pages.  After all, without a really good image, why would anybody share your home page or your product page.

My strategy is to include useful mini-infographics on each product page.  This is a slow-burn process, adding one each month to build a natural, long-term promotion strategy. An example of this is at http://thgmwriters.com/writing/fiction-writers/#ig1 (in-page anchor, direct to the image).

 

Minuca Elena

(Minuca creates awesome influencer roundups that provide quality content, brings huge traffic, and helps bloggers connect with influencers.)

One of the most frequent mistakes that I see many new bloggers do when it comes to social media, is trying to be everywhere. You have a limited time and if you are trying to build a huge following on all social networks it can create confusion and is not productive. You need to set your social media marketing goals and strive to achieve them.

 

Your purpose isn’t getting more likes, comments or feeling popular. You want to build a targeted following, to attract potential clients to your site. In the end, your objective is making sales. It’s the same for every blogger, even if you sell services, physical or digital products.

 

That is why you have to pick a few social channels where your audience hangs out online. For bloggers and entrepreneurs, I recommend focusing on Twitter and LinkedIn. If you have an eCommerce store, Pinterest is a more appropriate platform. Even if you have a small following you can join group boards and your pins will be seen by thousands of people. Brand your images with your logo, your site’s URL and include the headline of the post.

 

People won’t click on a simple image. Update your Pinterest bio, using keywords that state who you are, what do you do and who you want to reach. Include a link to your sign-up form. Also, add a suitable profile image (nothing with pets or kids, unless that’s your niche)

 

I share all my secret strategies on how to get the best results from Pinterest in this post: 20 Pinterest Marketing Tips And Strategies.

 

1 Comment

  • Philip V Ariel
    on February 24, 2017 Reply

    Hi Mikhail,
    What a joy to be here today.
    This is for the first time I am here,
    I am here today via Bizsugar, wherein this post is curated by David Leonhardt, I visited the page and up voted and dropped a comment and thus this comment here. I fully agree with you, that the online pages are chanpging day by day and today’s tip or trick may not work for tomorrow, we need to have more vigilant in this aspect.
    As David said, in this aspect an eye capturing image can do wonders with your contents, it surely prompt your readers to share.
    Good to see some of my friends in this page. Ann’s David’s and Monica’s connected Links are worth readable.
    Thanks for sharing.
    ~ Philip

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