What Is Search Engine Optimization and How Can I Help Your Business?
Search Engine Optimization refers to methods used to increase organic search traffic to a website from search engines (Google, Yahoo, Bing! etc.) by increasing its position in Search Engine Result Pages (SERP) for related keywords.
Every second there are thousands of people who are searching for products and services on the Internet. Chances are, you’ve done the same before making a purchase or calling the business. By simply using a search engine, entering in a keyword phrase, chances are you were looking for and clicking on the first results that appeared.
|Website Search Rank Position||Organic CTR(Click Percentage)||% Time Spent on a website|
Click Through Rate for Google’s first page results
So if your website does not appear on the first top 10 results or first page, 99% of users will never find your business online.
The tricky part of obtaining higher organic traffic is to get into the top 10 results, and that is where my SEO services come into play. My services will help your website gradually improve its ranking on Google from outside of top 100 (10th page) to entering top 10 ranking (1st page). My result-oriented SEO services will protect you from any unexpected search algorithm updates and unnecessary additional investments.
To provide and maintain top 10 ranking, I propose the following monthly SEO activities:
Outline of Services: On-site Optimization
|On-Site Search Engine Optimization /Ongoing Monthly|
|Search Engine Optimization Tasks||Details|
|Optimize Images Alt Tags||
|Optimize CSS (Style Sheet)||
|Optimize H1, H2 (Header Tags)||
|XML Sitemap and Submission||
|Add/Optimize Site Footer||
|Improving Site Architecture||
|Navigational Menu Optimization||
|Improve Code Structure||
|Page Speed Analysis||
|Link Flow – SEO Sculpting Analysis||
|301 Redirect Analysis||
|404 Page Not Found Optimization||
|Robots.txt File Optimization||
|Duplicate Content Evaluation||
|Enhancement of Existing Content||
|Meta Descriptions and Titles||
|Keyword Density Analysis||
Not every website requires the same on-site SEO optimization to be completed. During the length of your SEO services I will continuously monitor and fix all the issues that can prevent your website from ranking. I will mostly work on the most important factors that can prevent Google from access, crawl, index or recognize your website:
- Titles and meta tags
- Duplicate content
- Improper search engine tags
- Poor or insufficient content
- and other
Outline of Services: Off-site Submissions
|Off-Site Search Engine Optimization (Backlink Campaign) /Ongoing Monthly|
|Search Engine Optimization Tasks||Details|
|Major Search Engine Submissions||Top search engines|
|High-Quality Backlinks||One Way, Do-Follow links creation (PR1 and higher)|
|Forum commenting||Profiles and posts|
|Article Writing and Submission||Articles optimized for your keywords|
|Live Blog Commenting||Comments for blog posts|
|Google +1||Google +1 buttons pressed|
|Facebook Likes||Likes for your pages|
|Retweets for your domain|
|Directory Submission||Manual Relevant Directory Submission (PR1-PR5)|
|Press Releases||Submissions to different Feeds|
I don’t use automated software or Black Hat SEO methods (bulk submissions, link farms, duplicate or spun content) that could adversely harm your site. All articles and press releases are written by different writers and submitted onto selected blogs, articles directories, and press releases sites that aren’t open to the public so it helps me to keep them authoritative for Google, prevent spam, and still remain efficient enough to rank even highly competitive keywords.
I measure my work in ranking and traffic improvements, not in the number of submissions or hours of work.
I have the ability to increase or lower the number of submissions to follow the timeline for your top 10 ranking. After the recent Google search algorithm updates, I mostly use articles, blog posts, press releases, social media signals and social bookmarks as they will provide results.
Backlinks: Quality is what matters, not quantity
As per the recent Google search algorithm updates (Panda and Penguin), more focus has to be put on the actual quality of links and the speed of which they are placed. Some SEO experts offer you packages of hundreds of high PR links. These packages often contain links placed on irrelevant pages, directories, link farms, spammy forum profiles, submitting spun articles and can be extremely harmful to your campaign and page rank. Google can easily track these activities, and in the worst case, can de-index your site or drop your ranking to the 30th page of Search Engine Page Results (SERP) without warning.
I utilize the most organic way of creating links by setting up a schedule (equal portion of links every day with verified indexing by Google) submitting your links, articles, press releases, and social bookmarks to public and privately owned directories and websites.
I also have experience in recovering website ranking after any black hat, backlink blast and any other ineffective SEO services offered by other so-called “SEO experts”.
Lead By Example:
I have worked with a wide variety of clientele that allows me to leverage a broad array of real-life experience, statistics, and conclusive data for the benefit of my clients. I’m a Toronto SEO expert who stays abreast of all the latest SEO developments, algorithm changes, Google patent submissions, and other cutting edge SEO information.
With 8 years of local and global SEO experience and a number of satisfied clients from different countries and continents, I would love to help you and your business reach its potential!
Remember how easily it was to find my website when you searched “Toronto SEO expert,” “Toronto SEO service” or even “SEO specialists”? This proves how effective SEO services can be for your business! I know how to utilize the full power of organic SEO, and my site is a perfect example of how flawlessly SEO campaigns can work for you too.