If you are looking for true success with your website, you need to focus on bringing in more organic traffic. However, one thing that you need to understand is that it’s not going to be easy or fast. You might have heard that raking in organic search results is a walk in the park, but whoever told you that was fibbing. In a past-Penguin and Panda update it is going to take a lot of hard work and dedication on your part – probably more work than you have ever put into your website before but it will all be worth it once you end up on the first page.
Over time, you’ll be able to track your results and will get an idea of what works well and what doesn’t. Every niche is different, and so is every website. However, these tips can help you get off to a good start and should help you start improving your rankings, get more visibility and pulling in more traffic in time. Then, you can tweak your plan to suit your website’s needs and to bring in even more visits to your internal pages and long tail keywords. So let’s get started!
You might have heard that “Content is king.” It might seem like a broad statement, but the quality of your content is really the single most important aspect of running a trusted and popular website. Gone are the days when you can rank and improve your traffic with mediocre blog posts, a few clip art images and the entire page full of ads by simply blasting it with backlinks. There are almost a billion websites on the Internet right now, and competition is getting heated. Readers simply don’t have time to look for a reliable source of information browsing through websites that don’t offer any value, and to help them Google tweaked its algorithms to lower rank for sites with sub-par content and poor user experience.
This means that when you’re crafting blog posts for your website, you need to dig deep on the topic and really take your time in writing high-quality content that people will actually want to read. Visitors should be able to learn something when they’re on your website and engage in the conversation in the comments section to get their questions answered. Otherwise, your site is not going to rank. Plus, even when readers do come across your site, they won’t stay if you don’t have something to offer them.
By taking the time to create higher-quality content, you’ll rank higher on the search engines for the long tail keywords and traffic will start to grow naturally. Plus, more people will want to share your posts on their social media channels and websites, which will help you bring in even more referral traffic and help with further ranking improvements.
Everyone is on to search engine optimization. If you ever wanted to rank for the keyword “SEO”, for example, you missed that chance years ago.
All of the most common keywords are taken quite possibly by sites that are bigger and more well-established than yours. It will take all of your time and resources to try to compete with these keywords, and even then, there’s a good chance that you won’t dominate top 20 in the coming years.
Cut yourself some slack and give your website a chance by choosing long-tail keywords instead. For example, if you run a coffee shop, don’t make your goal to rank for “coffee shop” right away. Instead, start with something more targeted and specific. “Coffee shop in Toronto” is a pretty good choice, but you can dive even deeper. “Organic coffee shop in Toronto” might be an even better choice as these keywords have less competition and first-page ranking will take a couple of months not years. There is another benefit – the fact that you will be bringing in more well-targeted visitors that will help you spread the word and improve your conversion rate.
You might get frustrated with constantly blogging for your site when you feel like no one is reading your posts. Don’t get frustrated! The key to bringing in traffic from your blog is to work on things slowly yet steadily. You should never give up on blogging, and you should make sure that you blog on a regular schedule, such as once a week, on Fridays. Eventually, your pages will gain enough likes and social signals to start rank organically and bring more prospects to your site.
Constantly posting relevant content will help you improve your rankings on the search engines as Google likes websites that constantly update and provide new content. There are other reasons why posting regularly is important:
If you don’t have a blog yet and want to can start building your online presence check FirstSiteGuide for free resources and guides.
Guest blogging isn’t anything new. For years, it was one of the best ways to build a strong backlink profile and boost your search engine rankings. However, guest blogging on random websites isn’t a solution to traffic and ranking on the search engines anymore. Nowadays, those links don’t mean nearly as much as they once did as Google declared a war on guest blogging.
This does not mean that you should stop guest blogging, however. Instead, you should make sure that you are guest blogging for the right reasons. Share your posts on other blogs because you like them, support them and think they are important to your potential audience. Share your posts because you want to share your expertise and thoughts with the world. Take the time to choose high-quality, trusted and relevant blogs to post on:
Also, don’t expect your guest blogs to boost your search engine rankings. Instead, expect to bring in more natural traffic. Luckily, this traffic will be well-targeted since it’ll be composed of people who are interested in your niche and who have already read your writing and liked it.
The last thing that you want to do is make Google’s algorithms mad. The penalty is a harsh one – getting kicked from top SERP (Search Engine Result Pages) completely or even deindexation (removal of your domain from search index). You can come back and recover from it eventually, but it will take forever.
Basically, don’t try to take cheap shortcuts, and you’ll be fine. Stuffing your content with keywords, spin it, buying backlinks, use keyword-reach anchor texts and other cheap tricks from the past won’t do anything good for your site but will surely get you on Google’s radar and eventually might penalize your website.
Building organic traffic isn’t easy, but hard work and dedication can help you succeed. If you follow these tips, you’re sure to see an increase in traffic, and you won’t have to worry about Google penalties or other issues. You can also hire me as an SEO expert for you project if you want to make it a sucess.
Thanks Mikhail! What are your thoughts on when a long-tail keyword becomes too long? Would it be better to rank for 10 longer keywords (Organic coffee shops in Toronto, Fair trade coffee shops in Toronto, ect.) or rank for one shorter one? (Coffee shops in Toronto)
If you are looking for an experienced SEO consultant to take your website to the next level, look no further. I’ve been creating and implementing digital marketing campaigns for small and medium sized businesses since 2008.
I specialize in SEO, web design, digital strategy, keyword research, paid search, lead generation, conversion optimization and content marketing.
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