If you have recently hired an SEO company to optimize your website, you are probably hoping for the best possible results for your site. However, you might be unsure of whether or not you have chosen the right business for the job. By asking yourself these five questions, you can start determining whether or not you made the right chose.
1. Did You Have to Sign a Long-Term Contract?
Many companies require their clients to sign a long-term contract for their services, but it is best to avoid these contracts if you can. You never know if you might change your direction with your company or your website or if you will run into financial difficulty later on down the line, so it’s best not to get into a long-term contract if you can help it. Plus, staying away from a contract is another way to make it easier for you to change SEO company if you are unhappy with the results. Avoiding one of these contracts will make it easier for you to cancel the services if you decide you don’t want them anymore.
2. Does the Company Use Automated Services?
Several years ago, some search engine optimization professionals came up with bots and automated systems to help them promote websites for search engines much more quickly. Although this worked quite well back in the day, this isn’t the case now. These automated systems can cause your website and business to earn a really bad reputation, and it can also cause you to be de-indexed from Google search engine rankings and more completely. Therefore, if you find out that your SEO company uses automated services, you should consider switching right away. Otherwise, the SEO campaign could do more harm than good.
3. Does it Keep You Informed?
Chances are good that you are spending a lot of money on your SEO services, so you deserve to be treated like a customer. This means that you should only work with a company that will keep you informed of what is going on with your site and SEO campaign and that will answer your questions when you have them.
4. What Kind of Promises Does the Company Make?
Vague promises or goals of achieving a certain number of backlinks just don’t work in today’s SEO industry. You need top 10 search engine results, and you deserve to get them if you are shelling out your hard-earned money to an SEO company. If your company won’t guarantee top 10 results, you should definitely consider switching to a professional who will. Trusted SEO companies will work hard until they can provide top 10 rankings.
5. Can You Get Help With Other Things if You Need It?
The best SEO companies help you with all of your website-related needs. For example, you should be able to get help with pay-per-click advertising or social media marketing if you want it. If you can’t get these things, you should consider switching to a company that can provide you with other services that might be necessary.
Asking yourself these five questions is a good way to make sure that you aren’t wasting your time and hard-earned money with an SEO company that won’t provide you with the search engine rankings that you want, need and deserve. If you need help with you SEO and digital marketing needs you can hire me as your SEO consultant.
If you are looking for an experienced SEO consultant to take your website to the next level, look no further. I’ve been creating and implementing digital marketing campaigns for small and medium sized businesses since 2008.
I specialize in web design, digital strategy, SEO, keyword research, paid search, lead generation, conversion optimization and content marketing.